Technology Resources
Explore the latest web design trends and tools with our comprehensive technology blog, packed with valuable resources and information.
Starting an E-Commerce Website: Product Photography
Last week we talked about the top mistakes people make when they’re launching an e-commerce website, but this week we are going to go backwards. We are embarking on a series of posts about the most important considerations to make BEFORE you start working with a web designer/developer to set up your online store. In this case, we're specifically talking about product photography. As seasoned veterans of this process, we’ve encountered various oversights in product photography many times before. And if you are guilty of overlooking your photos, it’s okay. That's precisely why we're writing this post.
Top 5 Mistakes When Launching an E-Commerce Website
When you’re selling a product, you’re often hyper-focused on your product: quality control, supplier issues, pricing, perhaps even shipping considerations. If you’re selling online, you’re considering the look and feel of your online shopping cart, how your product images look, what payment processor you’ll use, and how to integrate your inventory management and shipping label creation with your website. (At least, we hope you’re considering those things. Next week’s blog post will cover those topics.) While all of those issues are worth your time and consideration, sometimes it’s difficult to think about what happens after you launch. Here are some mistakes we’ve encountered again and again, and what to do about them.
When to Outsource Technology Needs
If you’re running a business, do you keep a person on staff for janitorial duties? Or do you hire a company that sends out cleaners to do those jobs on a weekly or bi-weekly basis? While you might hear the word ‘outsource’ and think of call centers in India, a vendor doesn’t need to be overseas at all. Many companies outsource to local or national companies for a variety of tasks, including food service (as in an on-site cafeteria), copy centers, trucking, building maintenance, security, payroll, legal services, and of course I.T. and web design and maintenance. Has your business ever considered outsourcing these types of tasks? And how do you know if you should keep a task in house or outsource it to a third-party vendor?
