Technology Resources
Explore the latest web design trends and tools with our comprehensive technology blog, packed with valuable resources and information.
Squarespace Analytics vs. Google Analytics
A client recently asked us about the difference between Google Analytics and Squarespace’s built-in analytics dashboard. We do know that Google Analytics is a lot more full-featured. You can use it to track demographics of your users, to do experiments, and to see where in the world your visitors are coming from. As for Squarespace’s analytics panels—we really didn’t know! So we did some research and here’s what we learned.
Starting an E-commerce Website: Inventory Management & Shipping Integration
In the last part of our 3-part series on setting up a new e-commerce store, we’re talking about inventory management and shipping integration. We haven’t seen an e-commerce solution in the last few years that didn’t offer some kind of inventory management, but some are more robust than others. And shipping integration is where some shopping cart provider really fall down on the job.
Starting an E-commerce Website: Credit Card Processing
In this series on considerations before setting up an e-commerce website, we’ll talk about payment processors. If you have run a brick-and-mortar store in the past, you’ve probably had a payment processor, and you know about the different fees charged by your payment processing company when you have the customer’s card in your hand or when you are taking an order over the phone. You may have even used a Square device, the ubiquitous payment gadget that attaches to an iPad. If you’ve been operating a physical store, then you may not have encountered any limitations in what payment processor you can use. You just call up a provider and negotiate a deal. Well, it’s not quite the same when you’re setting up an e-commerce store. With most third-party shopping carts, you are limited to a certain payment provider. If you’re selling certain items like firearms or e-cigarettes, you may be limited to a so-called “high-risk” provider, so you may not be able to use some of the e-commerce solutions listed below. Before choosing a platform, do your homework.
