Technology Resources
Explore the latest web design trends and tools with our comprehensive technology blog, packed with valuable resources and information.
Logo Design and Brand Identity
Recently, several hospitals in our area (Dallas, Texas!) have been renamed and rebranded. With skyrocketing costs of medical care, our honest response is weariness. Can you imagine the expense of changing logos on every piece of stationery, every form, every ambulance, every embroidered lab coat… not to mention the indoor and outdoor signage, each of which easily costs tens of thousands of dollars. Fortunately for most of our clients, logo design or logo redesign is not such an expensive undertaking. While it might have been a frivolous decision for the hospital in question (from our perspective), a well-designed logo is critical and worth careful consideration.
When to Redesign Your Website
If your website was designed more than three years ago, it may be time to redesign. We’re sorry to be the bearer of bad news… or maybe you had already guessed it was time? In 2014, we passed the tipping point where mobile device usage overtook desktop usage. As a result, a responsive web design is critical now. Graphic design trends have changed too. If your website features glossy pill-shaped buttons, tons of drop shadows, or intense backgrounds, your site may be “web 2.0.” People aren’t quite so hung up on versioning the web anymore, but if you had to assign it a number, we’re probably in web 4.0 now. There are so many things that have changed over the last few years: full-page width websites that take advantage of bigger screen sizes, higher resolutions (Retina for Mac), Google fonts, parallax scrolling, flat design, the rise of WordPress as a CMS (Content Management System), and so much more. If it doesn't take these developments into consideration, it's time for a website redesign.
Shortcodes: Harness the Power of WordPress
Many of our clients like to be able to update their own WordPress websites by themselves. And while they might feel perfectly comfortable inserting text or photos here or there, they don’t know about shortcodes. If you learn how to harness the power of shortcodes, you can make your WordPress website do so much more. You’ll have the ability to publish dynamic content using macros, without the need for programming skills. WordPress define a shortcode as follows: A shortcode is a WordPress-specific code that lets you do nifty things with very little effort. Shortcodes can embed files or create objects that would normally require lots of complicated, ugly code in just one line. Shortcode = shortcut.
