We began by redesigning their logo, creating a new logo bug that works well in a one-color format, a two-color format, and even an ice sculpture format! We then developed a complementary typographic palette, and designed a new, custom WordPress template for the website. We added a large slideshow to the homepage to highlight the exciting events that new visitors could hope to attend as AACWP members, and we showcase announcements and upcoming events in prominent places on the homepage.

Sub-pages include a password-protected members-only section, a revolving list of members, and custom-branded e-commerce integration for membership payments and training payments. Recently we added a complex portal that allows members to register, pay their dues online, book events, and purchase paid educational posts. The possibilities are nearly limitless.

Visit www.aacwp.org.

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