Technology Resources
Explore the latest web design trends and tools with our comprehensive technology blog, packed with valuable resources and information.
Wix: a Web Designer’s Review
You might think that web designers would either (a) scoff at a tool that allows amateurs to design their own sites, or (b) quake in their boots, afraid that this tool would steal their business out from under them. In this case, neither is true! We like Wix a lot, and it has its place for some projects.
How to Make Google AdWords Campaign Experiments Work for You
If you’re using a Pay Per Click (PPC) campaign to increase your exposure on Google, you know it can be a good investment of your marketing dollars—but an investment, all the same. To help you get the most out of your money, wouldn’t it be great if you could test multiple ads to see which achieved the best results? You can, actually—for some time, Google AdWords has offered an underused feature called AdWords Campaign Experiments (ACE).
How to Create a Landing Page That Really Works
Technically speaking, a landing page is the same is any other web page: code, graphics, text. But functionally speaking, a landing page is a web page that directs users to perform a single task, such as purchasing an ebook or signing up for an e-newsletter. Users may arrive at your landing page when they search for your product or service on the web, or they may click a link in one of your tweets or on Facebook. Here are the top reasons for creating a landing page...
