Technology Resources
Explore the latest web design trends and tools with our comprehensive technology blog, packed with valuable resources and information.
The Great Popup Window Debate
Back in 1997, Ethan Zuckerman did something that made the Internet worse forever. He was working at a company called tripod.com in the paleolithic era of the World Wide Web, which offered a free but crude tool for users to build their own websites on the Tripod domain. The company soon found that some users were creating websites with… shall we say… unsavory content. Advertisers on these free websites were horrified to see their ads appear along with such websites, but Tripod didn’t want to censor the webpages. So Ethan Zuckerman wrote some code that would allow the ad to appear in a new window, so it was not directly related to the website’s content. And thus the popup ad was born. (You can listen to a very amusing podcast by “Reply All” with an interview of Zuckerman on Soundcloud.)
Reputation Management for Small Business
If your business relies on reviews, you can’t afford to be passive about your reputation. Online reputation management attempts to influence online information to shape the public perception of a person or organization. Every time you respond to a negative review, you’re engaging in reputation management. If you post a thank-you message to veterans on Memorial Day, you’re engaging in reputation management—showing that you or your business respects and is sympathetic to veterans. Despite how essential an online reputation is, most small- and medium-sized businesses do not invest in communication. As a result, online interactions can be inconsistent or even incorrect.
How to Get Fantastic Testimonials for Your Website
In our latest website redesign project, we suggested to our client that she collect testimonials so that we could showcase them throughout the site. That’s easy for us to ask, isn’t it? We know it can be embarrassing and painful to ask for testimonials… and we’re guilty of not doing it ourselves. That content can be so valuable for a website, particularly one where the ultimate goal is to get your visitor to hire YOU specifically, after judging you as a person. A good testimonial will let your potential clients know if you’re going to be a good person to work with and if your experience is relevant to their problems. To that end, we’ve tried to think about ways to make it easier.
