Technology Resources
Explore the latest web design trends and tools with our comprehensive technology blog, packed with valuable resources and information.
Why You Should Never Let Your Hosting Package Expire
Neglect is in the air. In a rather unusual streak, not just one but three of our past clients lost their websites recently because they didn’t renew their hosting packages. For the oldest one that was built with plain HTML, we had a backup copy in our cloud archive, and we could fix the problem by merely uploading the files. Lucky for our client, we happened to have them; that certainly isn’t the case for many websites that are over 5 or 6 years old. Most modern websites, however, are built using a CMS, or a Content Management System. Popular CMSes include WordPress, Joomla, Drupal, and Ruby on Rails, with WordPress being the most popular of all. The upside of a CMS is that you can globally change elements of your website in an instant, or add pages without doing any laborious coding. The downside is that you can’t simply upload the files to the server and expect it to work again.
How to Make a Product Demo Video
We’re launching a new app soon, and it makes sense to do a video demonstration of it. In fact, if you have any type of product that you’d like to showcase on the web, a video might just be a good idea. Hiring a videographer and/or voiceover artist might be outside your budget, or maybe you’re not sure what you need or want. Whether you decide to hire a pro or tackle it yourself, the process is a step-by-step one, and your first step is quite low tech but completely vital.
Is Email Automation Right for My Business?
Email automation seems to be the phrase on everyone’s lips right now. New automated email applications are popping up everywhere. And Mailchimp, a small-business favorite for designing and sending email newsletters, has just started offering their automation feature for free. Along with these new opportunities, there’s a lot of curiosity about how different kinds of businesses can use email automation to improve communication with their customers and increase sales. And while automation is a great solution for many businesses, the way you’ll want to use it depends on what kind of products or services you provide.
